Social Media is changing at great speed

I've put this blog together to keep everybody (that's everybody who's interested!) up to date with all the latest developments and news within the social media and specifically the Application space.

In 18 months applications have become the most talk about aspect within social media networks. Users now spend more time engaging with applications then they do with looking at profiles and reading mail.

To put it into context I read recently an arcicle by Alex Burmaster (Comms director, UK & EMEA, Nielsen Online) in NMA stating that ' if Facebook Applications was a brand it would be the eigth biggest brand in the UK by time spent, ahead of the likes of YouTube, all Microsoft's properties, and all of Apple's, Virgin's and Sky's.

...watch this space (or I should say Blog!)