We all from time to time look at our growing friends list on Facebook and think who are all these people and think about getting rid of a few. Well Burger King have thought about our predicament and have launched the Whopper Sacrifice Application. The application gives users a coupon for the new Burger King burger when they delete 10 friends.
The kick in the teeth for your banished friends is that they are sent a message via Facebook's news feed explaining that the person who has chopped them has a greater love for new Whopper. Before you go mad and delete 50 odd distant friends it's only 1 coupon per user. There has been over 10,000 users who have so far added this application so it looks like it's taking off...let the culling begin!
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Crispin Porter + Bogusky seem to be hitting a motherlode of ads that get people talking. The whole thing looks like a cunning data collection exercise (you have to give them your contact details to get your voucher apparently).
ReplyDeletebehind the scenes it probably is...but a nice way of doing it that gets people talking. Just like the wallet drop they did in Chicago Burger King seem to 'get' social media and what appeals to genY. Facebook put their foot down with apsects of the app but it reminds me of that classic saying 'do now...Apologise later':-)
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